Currently in our new book area is something everyone who has business, works for an organization, has a Facebook account, or leaves their house should read. The title is Digital Assassination: protecting your reputation, brand or business against online attacks by authors Richard Torrenzano and Mark Davis. They start by pointing out that character assassination is as old as human beings and then go on to describe how the digital age has made it easier than ever to indulge. They go on to tell you what you can do to protect yourself. Read it. Take it seriously.